House of GABA
WHY GABA EXISTS.
We were bored of what fragrance had become.
Expensive heritage brands for people who wore them ironically.
Fast fragrance that smelled like a shopping mall.
We wanted something in between. Something with a point of view.
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Memory is the most underrated sense.
Every fragrance in our collection is named after a feeling you already know.
Not a place. Not a flower. A feeling.
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Made for real life.
Not an occasion fragrance. A daily one.
Affordable enough to actually wear every day.
Niche enough to make you feel like you found something.
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“Made for feelings that don't have names yet.”